Center for Student Missions needed a younger, fresher look to their materials, including an updated version of their logo. We tweaked the linework to create a simpler, cleaner illustration and made the fire element a more prominent feature of the mark.

We created an extensive color palette to apply to each of CSM’s ten regional offices.

Without disrupting the existing architecture, we created a lively, more youthful look for the entire site, including a digital style guide detailing how to use the new color palette, logos, typography and graphic elements.

City team leaders were creating physical newsletters using whatever software was available to them and snail-mailing them to local team members, volunteers and friends.

We helped unify the system and automate the process by creating MailChimp templates that team leaders could customize by city.